When it comes to tracking your sales outreach, two popular tools to consider are SalesLoft and Match My Email. As an account representative, logging emails to Salesforce is a crucial aspect of your job. It allows you to track your communication with prospects and customers and stay organized. SalesLoft is a popular sales engagement platform that offers email logging as one of its many features. However, for those who only need email logging to Salesforce, there is a better choice: Match My Email.
In this article, we’ll compare Match My Email and SalesLoft. We will explain why Match My Email may be a more cost-effective and efficient option for account representatives.
What is Match My Email?
Match My Email is a cloud-based email integration and automation platform that allows you to log all of your email communication automatically. It integrates with Salesforce, and can capture emails from any device or email platform. Match My Email’s intelligent algorithms match emails to records in Salesforce based on context, sender, and recipient, making it easy to find and track relevant conversations.
Some of the key features of Match My Email include:
- Automatic Email Capture: Match My Email automatically captures and logs all email correspondence related to a specific Salesforce record, such as a contact or an opportunity.
- Email Analytics: The app provides advanced analytics tools to help sales teams understand their email engagement with prospects and customers. This can help identify which email templates and campaigns are most effective.
- Customizable Filters: Users can customize filters to ensure that only relevant emails are captured in Salesforce.
- Collaboration: The app enables team collaboration by allowing all members of the sales team to access email communication related to a specific record.
- Integration with Multiple Email Providers: Match My Email integrates with multiple email providers such as Gmail, Outlook, and Apple.
What is SalesLoft?
SalesLoft is a sales engagement platform that allows sales teams to automate and personalize their communication with customers. It offers a range of features, including email tracking, cadence creation, analytics, and CRM integration. SalesLoft aims to improve the efficiency and effectiveness of the sales process. It provides a unified platform for managing communication and data.
The platform provides a range of features to help teams streamline their sales processes, including:
- Sales Cadences: SalesLoft’s sales cadence feature enables sales teams to create a series of steps that guide them through their sales process. The cadence can include emails, phone calls, and other outreach methods.
- Email Tracking: SalesLoft’s email tracking feature allows sales teams to see when their emails are opened, clicked, and replied to. This feature helps users to better understand their prospect’s interest and engagement.
- Analytics and Reporting: SalesLoft provides detailed analytics and reporting features. This enables sales teams to measure the effectiveness of their outreach efforts, track their progress towards goals, and identify areas for improvement.
- Integrations: SalesLoft integrates with a wide range of other sales and marketing tools, including Salesforce, LinkedIn, and Zoom. This allows sales teams to work seamlessly across multiple platforms.
Why Match My Email is a Better Choice for Email Logging
SalesLoft vs Match My Email Cost
One of the most significant advantages of Match My Email over SalesLoft is cost. Match My Email offers a simple pricing structure that is based on the number of email mailboxes synced. For account representatives who only need email logging, Match My Email’s pricing is significantly lower than SalesLoft’s. With SalesLoft, you must pay for all of its features, including email logging, even if you don’t need them.
SalesLoft offers several pricing plans, ranging from $75 per user per month to $275 per user per month. The basic plan includes email tracking and logging, while the more advanced plans include additional features such as cadence creation, analytics, and CRM integration.
Ease of use
Match My Email is designed to be easy to use and intuitive. Once you’ve set up your account and integrated it with your CRM, it will automatically capture and log all of your email communication. Unlike SalesLoft, there is no need to create cadences or workflows, making it a more straightforward and streamlined solution.
Flexibility
Match My Email is highly flexible and can be customized to your specific needs. You can choose which emails to track and how they are categorized, allowing you to tailor the system to your workflow. Match My Email’s intelligent algorithms also make it easy to search for and find specific emails. Even if they are buried deep in your inbox!
Compatibility
Match My Email is compatible with a wide range of email platforms, including Gmail, Outlook, and Apple Mail. This means you can use your preferred email client and still benefit from Match My Email’s email logging capabilities. SalesLoft, on the other hand, is a standalone platform and requires you to use its built-in email client.
SalesLoft vs Match My Email Summary
So which one is better for email logging? Again, it depends on your needs. If you’re looking for a comprehensive sales engagement platform that includes email tracking as one of its features, Salesloft is a great choice. However, if you’re primarily interested in email logging and don’t need all the other sales engagement features, Match My Email may be a better fit.
Email logging is a critical aspect of the account representative’s job. While SalesLoft offers email logging as part of its sales engagement platform, it may not be the best choice for those who only need email logging. Match My Email is a cost-effective and efficient solution that offers a range of benefits, including ease of use, flexibility, and compatibility. If you’re looking for a simple and streamlined email logging solution, Match My Email may be the better choice for you.
Ultimately, the best tool for you will depend on your specific needs and workflows. Consider what features are most important to you and your team, and test out both options to see which one works best for your business.
