B2B Cold Email Templates: Boost Your Outreach Success

If you’re struggling to craft effective B2B emails for your outreach, it’s time to help yourself with B2B cold email templates!

See, email outreach is not a one-event type of thing. More often than not, we need to send 10, 20, 30 cold emails a day. Even if we booked the whole day to do it, we’d still not be able to write each one from scratch without losing our minds. So, templates.

Whether you’re trying to reach new clients or re-engage existing ones, a well-crafted cold email can help you reach your dream prospects. But with so many variables to consider, it can be tough to know where to start.

That’s where these templates come in – they give you a solid foundation for your outreach efforts, while still allowing room for personalization and customization as you see fit.

So why struggle to come up with the perfect cold email from scratch? Let our tips and templates do the heavy lifting for you!
 

B2B Cold Emailing: The Essentials

In this section, we’ll go over two key aspects of crafting successful B2B cold emails: crafting a compelling subject line and mastering personalization techniques.
 

Crafting a Compelling Subject Line

The subject line is the first thing your recipient will see and decide whether they’ll click it or ignore it. So make it count. A good subject line should be attention-grabbing, concise, and relevant to the company you’re sending it to.

Keep your subject line short and sweet. Aim for no more than 5-7 words and use action-oriented language to create a sense of urgency. Personalize the subject line; the bare minimum is including the recipient or company’s name.

Finally, avoid spammy words or phrases, such as “act now” or “limited time offer.” Not only do they give off a bad impression, but they can also affect your email deliverability and land your emails in Spam folders.
 

Quick Templates for Cold Email Subject Lines

You can use these for inspiration and a jumping-off point.

• “Boosting [Recipient’s Company Name]’s Growth Potential”
• “Quick Question About Your [Specific Pain Point/Challenge]”
• “Transforming [Recipient’s Industry] with Innovative Solutions”
• “Unlocking Opportunities for [Recipient’s Company Name]”
• “How [Your Product/Service] Can Streamline [Recipient’s Process/Operation]”
• “Personalized Solutions for [Recipient’s Company Name]”
• “Elevate Your [Specific Area] Strategy Today!”
• “Exclusive Invitation: Discover Game-Changing Solutions”
• “Increasing [Recipient’s Company Name]’s Efficiency and ROI”
• “Are You Ready to Take [Specific Goal] to the Next Level?”

Personalization Techniques for B2B Cold Email Templates

Personalization is key to making your cold emails feel less like spam and more like a genuine attempt at connection. Trust us: in B2B, we can all smell a generic email from miles away.

• Use the recipient’s name in the greeting and throughout the email. But make sure to test it, guaranteeing it doesn’t show as [NAME] or any variation thereof.
• Reference the recipient’s company or industry to show that you’ve done your research.
• Mention a recent news article or blog post that the recipient has written or shared. Needless to say, read it as well.
• Use a conversational tone to make the email feel more personal. But avoid being too informal.

Personalization Templates for B2B Cold Emails: Practical Examples

If you have a reason to believe your audience is more formal, try the following template:

Hi [Recipient’s Name],

[Rest of Email Content…]

Or, if you’d like to be more informal:

Hi [Recipient’s Name],

Let’s schedule a quick call to chat more!
 

The Anatomy of a Cold Email in B2B: Structure and Components

Structure your B2B cold email template clearly and understandably. This increases the chances of your recipient seeing and replying to it, even if it’s just to say, “Another time”.
 

Opening Lines

The opening lines of your email should be attention-grabbing and personalized. Start by addressing the recipient by name and mention something specific about their company or industry to show that you’ve done the work of getting to know them. This will help establish that sought-after rapport that binds your connection from start to finish.

Some of the best examples of ice-breaking opening lines include the following:

• “Good morning, [Recipient’s Name]! Hope you’re doing well. Got a minute for a quick chat?
• “Hey there! I hope this email finds you with a fresh cup of coffee in hand.”
• “Hi [Recipient’s Name], how’s your day shaping up? I’ve got something exciting to share!”
• “Hey [Recipient’s Name], fancy a virtual coffee break? I’ve got some exciting news to share!”
• “Good day, [Recipient’s Name]! How’s the week treating you so far? Let’s inject some fun into it!”

Body Content

The body content of your email should be concise and to the point. Remember: your recipient didn’t ask for it, so they need to get the gist at a glance. Use bullet points or numbered lists to break up the text and make it easier to read. There’s a high chance they’ll scan the text for nuggets of “value.”

In your copy, highlight the benefits of your product or service and explain how it can help the recipient’s business. Be sure to include a clear call to action encouraging them to respond or take the next step.
 

Closing Statements

The closing statements of your B2B cold email should be polite and professional. Granted, you don’t need a grand finale, but you should thank the recipient for their time and consideration, reiterate your call to action, and include your contact information.
 

Types of B2B Cold Emails: Are They All the Same?

In short: No, they’re not. Cold emails, in and outside B2B, can be separated into two main groups: Introduction and Follow-Up.
 

Introduction Emails

Introduction emails are the first email you send to a potential client (the ones we’ve been discussing so far). Their goal is to introduce yourself and your company, briefly explaining your value to them.
 

Follow-Up Emails

The dreaded follow-up emails! They don’t have to be uncomfortable, even though they sound like it. Essentially, they’re a series of emails you send to a potential client after the initial introduction email. The goal is to keep the conversation going and move the recipient closer to becoming a customer.

Be persistent but not pushy. You want to remind the recipient that you’re still interested in working with them, but without coming across as desperate. Make sure you offer something of value to the recipient, such as a free trial or a demo of your product.

As a rule of thumb, aim for 3-5 emails in your sequence, since 50% of sales occur after the fifth follow-up.
 

Here’s a Template You Can Test for Your Next Follow-Up Email:

Hey [Recipient’s Name],

No pressure at all, of course! Just wanted to keep the conversation rolling and make sure you know the door’s wide open whenever you’re ready to take the next step.
Looking forward to hearing from you!
 

Tried Re-Templating Your Emails and Heard Crickets? These Might Be the Culprits.

You’re not alone if you feel like you’re sending emails into the void. Happens to the best of us! The following two factors can increase your chances of success:
 

Timing and Frequency

Send your emails at the right time to increase open rates and response rates. The best time to send B2B cold emails is during business hours, preferably in the mid-morning or mid-afternoon (their time). Avoid sending emails early in the morning or late at night, as they are less likely to be opened or read.

Consider the frequency of your emails. Sending too many follow-up emails can be overwhelming and annoying for your recipients, while sending too few may cause them to forget about your company. A good rule of thumb is to send no more than one email per week to the same recipient. And then, patience.
 

Segmentation and Targeting

Perhaps the most important advice of all: you want to send the right message to the right people. Segment your email list based on factors such as job title, industry, and company size to ensure that you are sending relevant content. Otherwise, the wrong segments will have to sift through white noise. As a result, they may find it’s not worth their time.
 

Analyzing and Optimizing Templates

Are your emails effective in generating responses? There are only two ways to find out:
 

A/B Testing

A/B testing involves creating two versions of an email template and sending them to a small portion of your email list. The goal is to see which version performs better in terms of open rates, click-through rates, and responses. Once you have determined which version is more effective, you can send that version to the rest of your email list.

When conducting A/B testing, only change one element of the email template at a time. This could be the subject line, the call-to-action, or the email length. By changing only one element at a time, you can determine which specific aspect of the email is impacting its effectiveness.
 

Performance Metrics

These metrics include open rates, click-through rates, and responses. These metrics will show you which templates are performing well and which need improvement.

Your CRM most likely already offers some reporting features, but if you use Salesforce and an external service like Gmail or Office365, you’re in for a treat. There is a solution that syncs emails better: Match My Email.

With Match My Email, your Gmail or Outlook email and event data is synced seamlessly to Salesforce, so you can keep track of responses, automate follow-ups, and – best of all – use the information for reporting.

Unlike Salesforce’s solutions (Einstein Activity Capture included), Match My Email streamlines your workflows and offers permanent data storage, so you can use the best of Salesforce even if you prefer your Gmail and Outlook inboxes.

This gives your team a full picture of each prospect’s engagement history, helping you personalize your cold email templates for much better results.
 

Cold Emailing Can Feel Awkward…

…especially if it feels like you’re just shouting into oblivion. They’re unsolicited emails, after all. But without them, you’ll shrink your possibilities of reaching great-fit prospects.

So, here’s what we’d like you to do: look at all the tips we’ve shared above, and find the gaps in your cold emailing process. Then, implement!

Even one small switch today could be all you need to start getting replies tomorrow. Or, if you’re using Match My Email, even later today.