Salesforce has been evolving its suite of productivity tools for years — and one longtime favorite, Lightning Sync, is about to be fully sunsetted. Originally designed to keep contacts and calendar events in sync between Salesforce and email platforms like Microsoft 365 and Google Workspace, Lightning Sync was an important integration tool for many organizations.
However, Salesforce stopped making Lightning Sync available to new customers starting with the Winter ’21 release. Recently, Microsoft announced the retirement of Exchange Web Services (EWS) starting October 1, 2026. Lightning Sync configurations that use EWS won’t capture or sync data from Microsoft after EWS is retired. Salesforce’s Winter ’21 release marked the beginning of the end for Lightning Sync and Microsoft’s announcement marked the ultimate end.
Enter Match My Email: A Better Replacement for Many Salesforce Teams
If you’re looking for a flexible, reliable replacement for Lightning Sync (or even EAC) that stores data inside Salesforce in a way that’s fully reportable, Match My Email may be the tool for you!
What Match My Email Does
Match My Email doesn’t just sync contacts and events — it automatically logs emails and calendar data directly into Salesforce, and then permanently stores email s and events as activity data in Salesforce. That means:
- Emails (sent & received) and events become Salesforce records tied to contacts, leads, opportunities, custom objects, and more.
- Those activity records are fully searchable and reportable using standard Salesforce reporting.
- All data can be used with AI tools within Salesforce.
This is a big deal for sales and service teams who depend on the completeness of their CRM data and want to see true email history without the anxiety of having to remember to log their own activities.
Future-Proof Your Activity Sync Strategy
Salesforce’s retirement of Lightning Sync for new customers has pushed many teams to rethink how they sync emails, contacts, and events. If your org is still relying on Lightning Sync — or if you’re planning your next integration strategy — now is the time to evaluate whether Match My Email can replace your syncing tool and deliver the accuracy and reporting power your teams need.
